The Purpose of the Ana Alliance for Family Entertainment Is Which of the Following?
NEW YORK, Feb. 21, 2013 /PRNewswire/ -- The Association of National Advertiser'southward Alliance for Family unit Amusement (AFE), the consortium of almost forty national advertisers who have brought to air some of the nigh popular family shows on tv set for more a decade, and Overbrook Entertainment, the award-winning entertainment production company co-founded by 2-time Academy Honor nominee Volition Smith and acclaimed flick producer James Lassiter, are joining forces to find new TV programming through the 2013 America's Newest Scriptwriter Contest.
Overbrook and the AFE will work together on the nation'due south only script competition for aspiring unrepresented writers in a revolutionary new model for collaboration between brands and content creators. The venture is designed to increase the number of quality family unit programming options in what Smith calls "the next generation for the creation of family amusement."
"Nosotros know that family shows are skilful for business," adds Gail Tifford, Unilever senior director of media, North America, and AFE co-chair. "As a mother of two, I'm hoping that this partnership volition inspire new scriptwriters to help u.s. reframe and contemporize family-friendly programming and ultimately have more places for marketers to invest our ad dollars."
The 2013 competition includes both a one-hour drama and a 30-infinitesimal one-act category. The contest is open up to all unrepresented writers with scripts centered on their interpretation of "family unit."
The winning scripts will be called past Overbrook Amusement. Each winner will receive $v,000, a script development meeting with Overbrook and an 18-month pick agreement on their script. The contest volition exist supported by a multi-media advertising, public relations and social media entrada to drive awareness and encourage script submissions to the contest website.
Lassiter adds that the Overbrook-AFE team-up is "an exciting new model. Brands helping the creative customs straight will not merely benefit the brands but besides the producers, and will let us to produce more than family unit entertainment."
"When talking with consumers, the unmet need nosotros hear most resoundingly is at that place isn't enough family unit-friendly television readily bachelor," says Ben Simon, AFE co-chair and senior director of retail development for Walmart U.S. "As a group of almost 40 leading marketers, the AFE believes leveraging our united forcefulness tin assist increment the support for more family programming options and serve our consumers past meeting this unmet need."
The countdown Search for America's Newest Scriptwriter Contest in 2011 drew 10,000 writers to the website and generated 235 qualified original, half-hr comedy scripts depicting mod family life. New York writer Megan Angelo'south pilot about a self-described "loftier schoolhouse screw-up" who decides to run for public office, O'Connell for Congress, took domicile the top prize of $5,000. Her script was optioned for adult past Warner Bros. Boob tube in 2012 and currently is in development.
Details of this year's contest, including how and where to submit scripts, can be found at the contest website, www.scriptwritercontest.com.
Overbrook and the AFE were brought together by Reach Entertainment, an bureau with offices in Los Angeles and San Francisco dedicated to bringing brands directly to the entertainment customs. The agency adult the creative strategy in collaboration with the AFE and Overbrook and created all competition materials. Accomplish Chairman Tom Sebastian underscores the unique nature of the union, saying that "brands and artists collaborating directly on this level will create unprecedented opportunity for family entertainment."
The competition is existence administered past Artistic Zing Promotion Group, a total-service integrated marketing agency with expertise in complex contests, sweepstakes and social media promotions.
About Overbrook Entertainment
Overbrook Entertainment, founded by partners James Lassiter, Will Smith and run along with partner Jada Pinkett Smith, is committed to offering the highest quality entertainment focused in movie and idiot box and has produced a various slate of both critically acclaimed and blockbuster feature films, which have generated more $two.5 billion dollars in worldwide box office receipts and fifty-fifty more than in domicile video sales.
Some of Overbrook's most successful films include ALI, HITCH, PURSUIT OF HAPPYNESS, I AM LEGEND, HANCOCK, SECRET LIVES OF BEES, and well-nigh recently THE KARATE Child. Overbrook'south next feature project is Subsequently EARTH, which is gear up for a June vii thursday, 2013 release. They are also producing Queen Latifah's syndicated daytime talk testify with Sony Pictures Television that will premiere this fall.
About the Association of National Advertisers (ANA) and the ANA Alliance for Family Entertainment
Founded in 1910, the ANA (Association of National Advertisers) leads the marketing customs by providing its members with insights, collaboration, and advocacy. The ANA includes more than 500 companies with 10,000 brands that collectively spend over $250 billion in marketing communications and ad. The ANA strives to communicate marketing all-time practices, lead industry initiatives, influence industry practices, manage manufacture diplomacy, and advance, promote, and protect all advertisers and marketers.
The Alliance for Family unit Entertainment is a grouping of nearly 40 national advertisers supported by the ANA that represents 37 per centum of all U.S. television advert dollars. Its mission is to notice, nurture, develop, and support high-quality content the entire family tin enjoy on multiple distribution platforms.
About Reach Entertainment
Reach Amusement is an independent entertainment and content strategy agency for brands. The bureau builds results-driven strategies and partnership opportunities for clients across boob tube, film, digital/mobile, music, publishing and gaming. Reach Entertainment engages straight with content creators at the inception of the creative process to identify opportunities at an early phase so clients are able to partner in a meaningful way; from creative development, to marketing, distribution and communications. Reach is a partner agency of San Francisco based Swirl Inc.
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ANA Brotherhood for Family Amusement
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SOURCE Clan of National Advertisers' Alliance for Family Entertainment
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